AN ITALIAN LEGEND
The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new Renaissance that was spreading a fresh new approach to living throughout Italy.
SINCE 1948 Proraso Has Been
A Laboratory of Ideas
Today, as it did then, Proraso meets the needs of its consumers all over the world, giving a perfectly close and refreshing shave. We continually look to the future because we are reminded each day of where we came from.
DIFFERENT IN SHAPE
IDENTICAL IN CONTENT
Over the years, Proraso has changed in shape but the content of its products has stayed the same always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition.
THE STAR OF ITALIAN SHAVING
FOR 68 YEARS
The unique experience of Proraso is able to tell the history of the brand, which has become a guarantee of quality in the world of shaving.
If he is still laughing,
THERE MUST BE A REASON
Gino has been our spokesperson for over 50 years and represents the satisfaction that every Italian has when using out products.
AN ITALIAN LEGEND
The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new Renaissance that was spreading a fresh new approach to living throughout Italy
SINCE 1948 PRORASO HAS BEEN
A LABORATORY OF IDEAS
Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave. We continually look to the future because we are reminded each day of where we came from.
DIFFERENT IN SHAPE
IDENTICAL IN CONTENT
Over the years, Proraso has changed in shape but the content of its products has stayed the same always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition.
THE STAR OF ITALIAN SHAVING
FOR 65 YEARS
The unique experience of Proraso is able to tell the history of the brand, which has become a guarantee of quality in the world of shaving.
View Proraso advertising over the years
IF HE IS STILL LAUGHING,
THERE MUST BE A REASON
Gino has been our spokesperson for 50 years and represents the satisfaction that every Italian has when using out products.