A Family Affair
With nearly a century of expertise in men’s grooming, the family behind the iconic Italian brand Proraso decided it was finally time to answer the call to create a brand for the hair on top of the head, not just the hair on the face. So in 2017, with help from the barber community they so value, they created and launched Tenax—a complete line of hair products designed by professionals for professionals and styling enthusiasts.
Hair Products For A Modern Gentleman
Not only will Tenax’s 100% Italian products keep your hair in line, but gents can give their hair some massive, sophisticated style in the matter of just a few seconds. And they can do it all without leaving any residue behind, and of course, they’re formulated without parabens or mineral oil, are cruelty-free, and always made in Italy.
All Style, No Bull
You have one head. You don’t need 18 products. Tenax has something for every style, pared back to the essentials that barbers use most: three water-soluble pomades – one strong hold with a clean shine, one total hold with a brilliant shine, and a classic matte pomade; a hair cream for maximum shine; a classic styling gel; and a regenerating menthol shampoo for extreme freshness.
View Tenax Products
Rhinos Rule
While many hair product brands would have chosen a mascot with a thick, stylish mane, Tenax’s choice of a rhinoceros represents the true qualities of their products—strength, resistance and tenacity.
Style Has New Icons
The rhinoceros isn’t the only animal with style. The gorilla, lion and eagle have joined the Tenax lineup—intimidating and out-styling all the other animals in the kingdom.
View Tenax Video Gallery
A Family Affair
With nearly a century of expertise in men’s grooming, the family behind the iconic Italian brand Proraso decided it was finally time to answer the call to create a brand for the hair on top of the head, not just the hair on the face. So in 2017, with help from the barber community they so value, they created and launched Tenax—a complete line of hair products designed by professionals for professionals and styling enthusiasts.
Hair Products For A Modern Gentleman
Not only will Tenax’s 100% Italian products keep your hair in line, but gents can give their hair some massive, sophisticated style in the matter of just a few seconds. And they can do it all without leaving any residue behind, and of course, they’re formulated without parabens or mineral oil, are cruelty-free, and always made in Italy.
All Style, No Bull
You have one head. You don’t need 18 products. Tenax has something for every style, pared back to the essentials that barbers use most: three water-soluble pomades – one strong hold with a clean shine, one total hold with a brilliant shine, and a classic matte pomade; a hair cream for maximum shine; a classic styling gel; and a regenerating menthol shampoo for extreme freshness.
Rhinos Rule
While many hair product brands would have chosen a mascot with a thick, stylish mane, Tenax’s choice of a rhinoceros represents the true qualities of their products—strength, resistance and tenacity.
Style Has New Icons
The rhinoceros isn’t the only animal with style. The gorilla, lion and eagle have joined the Tenax lineup—intimidating and out-styling all the other animals in the kingdom.